Small Business Marketing Requires Laser Targeting | Business 2 ...

If mass marketing isn?t helping your small business succeed, perhaps it?s time to do some more focused marketing.

Are you a small business owner striving to do mass marketing and reap the rewards?
It?s not always easy for a small business to be competitive in the world of mass marketing. It?s expensive and it?s not always easy to measure. It often requires a lot of time, effort, and help from professionals.

Maybe it?s time for a more focused approach.

Internet marketing has made it easier than ever for small businesses to gain traction and find customers. It?s also made it easier than ever for consumers to connect with the products and services they want and there are a lot of tools and services that can help.

Benefits of Focused Marketing

Rather than a mass advertising campaign marketing through television, radio, or print, a more focused approach is often a better way for smaller businesses to reach prospects in target markets. Instead of putting out a banner or a commercial and hoping people will see it, focused marketing efforts will increase the chance of reaching your desired customer. Targeted campaigns are also much easier to measure, too. If you can measure your success, you will likely receive a better return on your investment over time.

SEO and SEM

SEO or Search Engine Optimization helps you focus on what people are searching for online. If you sell consulting services and your primary target is Buffalo, New York, you can optimize and target your site so that search engines will list your site under search phrases related to your business and geographical location. Taking the time to learn about effective SEO elements can be very advantageous. You can also hire an SEO specialist to do this for you.

SEM or Search engine marketing enables you to pay to have your ad displayed when people search for words related to your business.

Facebook and Other Contextual Marketing

Facebook advertising is big. But it doesn?t have to be done in a mass marketing way. Instead of paying for an ad to be displayed for all the millions of people on Facebook to see, you could do some laser targeted and contextual marketing here, too. Facebook advertising allows you to target specific demographics, areas, and topics. You could also create a Facebook Fan Page and work to get your customers to ?Like? your page. A Facebook Fan Page can help your customers stay on top of special deals and promotions that your company offers.

There are other contextual marketing programs that can be used to market your offerings in a space target to your potential clientele. You could have your ad displayed on a popular blog or within someone?s email account when the topic on the page relates to your niche.

Newsletter Marketing
Your company newsletter is an opportunity to talk to clients or prospects that have already told that that their interested in your offering by opting-in to receive your newsletters. Take advantage of this opportunity by offering valuable information about your industry, products, services, and even include special offers. This is a great way to continuously market to people, even after they?ve bought from you.

Marketing isn?t just about advertising. It?s about building relationships. When you market to your customers and prospective customers, keep in mind that your focused approach must take their wants and desires into account. Your approach should also strive to treat their time as valuable. If you leverage laser focused online marketing approaches, you could find that your marketing budget goes further and provides a better ROI than ever.

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