Breaking the Chains of Real Estate Marketing ? The LIME Magazine

Breaking the Chains of Real Estate?Marketing

School is starting, family?fun in the sun has ended and the time to get back to our professional lives has started.? As a real estate professional I am attempting to do just that and as I take those steps back into the office, I notice something ?a tad? off in the air.? What could it be?? Did the industry suffer another major shift and I fail to notice it?? Has rudeness simply replaced professionalism???Are my own PEERS staging an industry wide takeover of power and influence?

These are things that I have been asking myself the past couple of days.? And while some may be due to the frustration I feel towards those lower 80% of ?so-called? real estate sales professionals, I shudder at the thought that it is something else.

Possibly we have began to rely on technology and the current Trend more than is good for our clients.? I mean how often do we hear the word balanced as it applies to our marketing strategies?? We hear it as it relates to ?Time Management?, the National ?Budget? and our ?Personal VS. Professional? lives.? But let us not forget that as professionals that aspire to a level of success that will afford us the luxury of time with our families, we MUST heed the 10 Commandments of Real Estate Marketing.

10 Commandments of Real Estate Marketing.

1. Thou Shall Provide the Who, What, Where, When and Why COMPONENTS of a Brand?s Message

2. Thou Shall Provide CONSISTENCY of a Brand?s Message AT ALL TIMES

3. Thou Shall ENGAGE?your Target Audience

4. Thou Shall COMMUNICATE with?your Clients (Potential or Existing) in the Manner of the Clients Choosing

5. Thou Shall RESPOND to All Inquiries in a TIMELY MANNER

6. Thou Shall LISTEN to your Clients Needs

7. Thou Shall RESPECT your Clients

8. Thou Shall Become an Active Part of?Your COMMUNITY

9. Thou Shall Embrace TECHNOLOGY

10. Thou Shall Foster Lasting Client RELATIONSHIPS, even after the sale is completed

I call these the 10 Commandments because they are the basic rules of marketing and sales that will never change.? In the past few months I have noticed a particular disregard for #5.? I have used every tool at my disposal during this latest property search as we attempt to relocate to Orlando and there has been no response from REALTORS or Property Management Companies.? What is the point of a REALTOR or Sales Agent even having an assistant or paying for a company to provide initially response if potential new business is going to be outright ignored.? The ONLY EXCEPTION has been from Chris Robinson, of Keller Williams Realty in Orlando.

With social media, a recovering economy and a slew of new real estate professionals working for our industry,?the real estate industry?did indeed get?over its fear?of technology and?is now using it at an alarming rate.? About 25% are now using Tablets and Smartphones and Trending Topics and Check-ins are a normal part of a REALTORS day.? Yet, it is a divergence from solid business practices and professionals are turning into spammers.

We need to start BREAKING?THE CHAINS OF REAL ESTATE MARKETING, pretend we are still in school and get back to basics with good business practices.

Michael Harris-Arzon

40.255816 -76.877265

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Source: http://thelimemagazine.wordpress.com/2012/08/19/breaking-the-chains-of-real-estate-marketing/

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