Much criticism of this approach comes, in fact, from libertarians, who see little difference between guiding a person's choices and eliminating them. A nudge is like a shove, they argue, only more disreputable because it pretends otherwise. The real problem, though, is that Thaler and Sunstein's ideas presume good technocrats can use statistical and experimental results to guide people to make choices that serve their real interests. This is a natural belief for scientists and intellectuals, especially those who see the awful ways scientific knowledge is abused politically, and think life would be better if scientists had more authority.
Source: http://feeds.slate.com/click.phdo?i=f00861b08aea5ec1ef76cc22e6da0d29
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